The Coco-Cola company is supposed to launch Minute-Maid Pulpy Santra, with oranges from Maharashtra, which contains the juice and pulp of oranges locally grown in the states of Maharashtra and Madhya Pradesh. The wholesome new drink will be available in a ready-to-serve 400ml pack.
The launch is in tune with the transformational journey of the Coca-Cola System in India to create a virtuous fruit circular economy by using a variety of Indian fruits in its beverages.
The Coca-Cola Company in India, along with its owned bottling operation, Hindustan Coca-Cola Beverages, fruit suppliers and processors in India, is already working with four lakh farmers and training many of them on innovative and effective ways of practicing horticulture to help realise Prime Minister Narendra Modi’s vision of doubling farmers’ incomes by 2022.
Handing over the first bottle of Minute Maid Pulpy Santra to a farmer who grew the fruit for the beverage, Devendra Fadnavis, Maharashtra chief minister, said, “We have a tireless resolve to bring about positive changes in the lives of our farmers.”
“We are happy that companies like Coca-Cola and their partners like Jain Irrigation are committed towards the agricultural economy. They can also help introduce modern and scientific methods of farming to improve both quality and quantity of agricultural produce,” he added.
“I am sure this will play a key role in developing the agri sector in India (and Maharashtra in particular) and help us in making the prime minister’s vision to double the farm income by 2022,” Fadnavis said.
“This occasion has become all the more special with the presence of James Quincey, president and chief executive officer, Coca-Cola Company. I want to assure him that he has found a partner for life in Maharashtra. We are enthused to embark upon this journey of bringing about a meaningful change in the lives of our farmers,” he added.
“Currently, our beverages are sold in over 26 lakh outlets in India. Our aim is to leverage this pervasive distribution for our juice-based drinks so that consumers get easy access to them,” said T Krishnakumar, president, Coca-Cola India, and Southwest Asia.
“Our commitment to create demands for locally-grown fruit-based beverages and invest in the Agri ecosystem are the cornerstones of the virtuous fruit circular economy,” he added.
“We recently launched Minute Maid Pulpy Mosambi, containing juice from the locally-grown mosambis (sweet lime). I am happy to share that it is already available in over one lakh outlets across the country,” Krishnakumar said.
“The launch of Minute Maid Pulpy Santra is another milestone in this transformational journey. In the first phase, we have sourced the santra fruit from Maharashtra and Madhya Pradesh