packaged drinking water brand, Bisleri is now available with labels in regional languages across the country in order to connect with the local people in different markets and help them to identify and relate to the brand in languages they understand.
Through this initiative, Bisleri intends to connect with the consumers in their mother tongue. Labels are released in several local languages like Hindi in Delhi, Rajasthan, Uttaranchal, Uttar Pradesh, Himachal Pradesh, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh; Marathi language labels in Maharashtra and Goa, Gujarati in Gujarat, Punjabi in Punjab, Tamil in Tamil Nadu, Telugu in Andhra Pradesh and Telangana, Assamese in Assam and North East, Malayalam in Kerala, Kannada in Karnataka, Bengali in West Bengal and Oriya in Orissa, across different stock keeping units.
“India being a multilingual country, people prefer communication in their local language too. Labels in local languages will be emotionally appealing to consumers. Also, consumers will be able to recognize the genuine Bisleri bottle and avoid buying counterfeit products or products which spell differently but look the same,” said Anjana Ghosh, director of marketing at Bisleri International.
“A large number of consumers in our country are not comfortable with English. Bisleri bottles now carry brand name in both English and local language to ensure that the end consumer gets Bisleri when he/she asks for and does not mistake any other brand for Bisleri,” Ghosh further said.