Consumer demand for environmentally friendly products and sustainable packaging has increased. The SIGNATURE PACK drives the replacement of conventional plastics from fossil fuels with certified and sustainable plant-based polymer materials.
Arla Foods Germany is the first company to opt for the Signature Pack from SIG – an aseptic carton pack that is linked to the plant-based renewable material. Arla now offers its one litre 1.5% and 3.8% organic milk (Arla BIO Weidemilch) in the carton.
Arla says that it is demonstrating its commitment to sustainability as it strives to increase the market share of its organic dairy products. Arla’s organic milk cartons now carry a clear message to consumers: buying this pack promotes the use of renewable raw materials to protect fossil resources while making a positive impact in reducing the CO2 level compared with a standard carton pack.
Elise Bijkerk, marketing director at Arla Foods Germany, says, “Consumers that choose our pure Arla BIO Weidemilch also have an increasingly strong interest in sustainable packaging.
“With the pack from SIG, we can demonstrate our commitment to transparency and our holistic approach to sustainability across the value chain. We are happy to be the first company to use Signature Pack and to be able to offer consumers in Germany this solution.”
Signature Pack cartons are made from 77% paperboard from wood and 23% plant-based polymers through mass balancing. This means that for the polymers used in the Signature Pack, an equivalent amount of bio-based feedstock went into the manufacturing of the polymers. To ensure the integrity of this process, the mass balancing is certified through internationally recognized third-parties.
The packs are aluminum-free. Their carbon footprint is said to be 72% lower than a standard SIG carton pack of the same format, based on a life cycle assessment (CB-100732 of 02.03.2018) carried out by independent experts using the ISO 14040 international standard.
These credentials are displayed on Arla’s organic milk packs, together with the FSC label which shows consumers that the wood-based content comes from well-managed forests and other controlled sources in accordance to FSC requirements.
The polymers that make up the rest of the Signature Pack cartons, including the barrier and the spout, are linked to 100% plant-based material using recognised and audited certification schemes to ensure traceability and accountability.