Gujarat Co-operative Milk Marketing Federation Limited (GCMMF), which markets milk and dairy products under the Amul brand, is the ninth-largest milk processor and the fastest-growing dairy organisation in the world. This was stated by International Farm Comparison Network (IFCN), a leading, global dairy knowledge organisation, in its latest report.
In 2011, Amul was ranked 18th in the list of top global dairy organisations. This has been the fastest rise by any top-ranking dairy organizations across the globe. While the other top-ranked dairy organisations in the list are multi-nationals operating in multiple countries, Amul operates primarily in India.
On this occasion, Ramsinhbhai P Parmar, chairman, Amul Federation, said, “During the last eight years, our milk procurement has increased from 91 lakh litre per day (LLPD) in 2009-10 to 210 LLPD in 2017-18, which shows a phenomenal increase of 131 per cent.”
“This enormous growth was a result of the high milk procurement price paid to our farmer-members which has also increased by 111 per cent in this period. This highly remunerative price has helped us retain the farmers’ interest in milk production,” he added.
Parmar also emphasised that the Amul model had successfully quadrupled farmers’ incomes in the last eight years and fulfilled prime minister Narendra Modi’s vision to double the farmers’ incomes. Better returns from dairying has motivated milk producer members to enhance their investments in increasing milk production.
Jethabhai Bharwad, vice-chairman, Amul Federation, said, “Our digitalisation drive has brought in complete transparency in payment to milk producer members. Farmer-members are aware of the exact amount due to them, and the rationale behind the same.”
“Payments going directly into their bank accounts also helps inculcate the savings habit in them. The need for an active bank account has brought a large number of Amul family farmer households directly into the formal banking network. This helps to further enhance transparency among producer members using digital technology,” he added. R S Sodhi, managing director, Amul Federation, informed on the occasion that the entire credit for this wonderful achievement went to the 36 lakh farmers of Gujarat who own Amul and whose entire dedication, hard work and commitment to excellence has resulted in this monumental accomplishment.
He added that GCMMF planned to achieve a turnover of Rs 50,000 crore in the year 2020-21. He expressed confidence that since India was the largest milk producing nation in the world, and AMUL had been the germination point of the milk cooperative movement in India, GCMMF would also one day fulfill its destiny of becoming the largest dairy organisation in the entire world and become the centre of gravity for the global dairy industry.
Sodhi said, “We have achieved such milestone because of the strong foundation laid and value system created by our founder chairman, V Kurien, and the selfless and visionary leadership of Tribhuvandas Patel.”
It is important to note that the Amul group has achieved unduplicated sales turnover of Rs 41,000 crore during 2017-18. Eighty to 85 per cent of the consumer rupee is passed back to milk producer members, thus encouraging them to produce more milk.