Amarendra Sathe Appointed as CCO Parag Milk Foods Ltd.

FMT-INDIA

Parag Milk Foods has expanded its product range with the launch of “Slurp”

Amarendra Sathe has been appointed a chief commercial officer (CCO), Parag Milk Foods Ltd, and Harshad Joshi is the private dairy player’s new chief operations officer (COO). These are the new positions that have been created by the company in a bid to strengthen its management team.

The hirings, that have taken place over the past few months, are strategic. While Sathe formerly held a senior position at Kimberly-Clark India, Joshi, whose role is to strengthen the overall business operations of the company, is a dairy consultant, who has had long stints with such companies as Mother Dairy, Amul and Walmart.

Vimal Agarwal has been roped in as the chief financial officer (CFO), who brings in 17 years of experience from PepsiCo. He will be driving the analytics and finance disciplines at the company, which has also roped in Niharendu Sarkar for the newly-created position of senior vice-president, logistics and supply chain. He will be responsible for establishing a robust logistics and supply chain network throughout Parag’s current and new markets.

The company plans to strengthen the current 3,800 distributors, scaling up the distribution in the fast-moving consumer goods (FMCG) business.

“All these senior executives are seasoned professionals with long stints in the FMCG sector. As a strategy, we are focusing on becoming a strong national FMCG dairy company and putting more emphasis on growing our consumer business. With the support of the new senior leadership team, we are aiming at a double-digit growth this fiscal,” said Devendra Shah, chairman, Parag Milk Foods, on the hiring decision.

With its recent acquisition of the Danone plant in North India, the company is now looking at growing their market share in the region and has therefore roped in Rajneesh Vasudeva as vice-president, sales, and Vinay Jain as business head, health and nutrition, to grow the business in the region.

With the steady development in the dairy industry, Parag expects double-digit growth, strengthening its cheese category, because it is a superfood – scaling it up and expecting the market to grow by 20-25 percent.

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