Additions to SimPure™ portfolio deliver on consumer preference for simple ingredients with superior texture
Cargill is expanding its portfolio of labelfriendly functional native starches with the addition of three potato starches designed for meat, meat alternatives and culinary applications. Designed for mild processing conditions, these starches offer superior viscosity and improved sensory experience, without compromising on taste and appearance. The products will be available worldwide under the SimPure brand.
“In today’s marketplace, consumers are scrutinizing product labels like never before,” said Laura Goodbrand, starch product line manager, Cargill Europe. “Changing consumer preferences highlight the desire for foods made with simple, recognizable ingredients, yet they still expect the same sensory and texture experiences. As we continue to grow our SimPure portfolio, delivering on those competing needs drives our product development efforts.”
Designed for use in low-processing conditions, Cargill’s newest SimPure starches offer food developers a range of options for both instant and cook-up applications.
Three label-friendly starches for meat, meat alternatives and culinary applications
• SimPure 99500 creates firm and meaty textures without the salty taste as a result of its water binding capabilities. This cook-up starch is a cost effective texturizer designed for meat and meat alternatives.
• SimPure 99530, a functional cook up starch, delivers superior dispersibility, ideal for use in dehydrated culinary and dairy applications for immediate consumption. Easy to use in both industrial and home settings, it has a delayed but full viscosity development, which means no lumping when mixed with hot water and top quality texture in the final product.
• SimPure 99570 and 99571 are two new instant viscosifying starches designed for use in cold prepared soups, sauces, desserts and fillings. These functional starches differ in particle size to offer either a smoother texture (fine particle size) or a pulpier texture (coarser particle size).
“As a global leader, we continue to explore and invest in ingredients that help our customers deliver label-friendly products with great taste and texture,” commented Kailee Petersen, starch product line manager, Cargill North America. “These new functional starches are proof of this ongoing commitment, and we will continue to expand the SimPure line, adding texturizing solutions that use familiar ingredients to provide the functional, labelfriendly options our customers require.”
The SimPure native starch portfolio was launched in October 2017 to address consumer demand for label-friendly products. The first tailor made starch, SimPure 99560, was designed to effectively replace modified starches in frozen meals and slow cooked meats.
Earlier this year, Cargill and its Danish potato starch partner, AKV Langholt AmbA,- invested in a new potato starch production unit at their Langholt facility in Denmark which was officially inaugurated on the 24th of August 2018. The new SimPure products have been produced at this state-of-the-art processing facility, with more products in development.