ifm – “Sensorship” & “Solution”

“The Growth Today is the Function of Technology that Surrounds Sensors…”

ifm – “Sensorship” & “Solution”

MR.BIPIN JIRGE, Managing Director, IFM Electronics India Pvt. Ltd

From Sensing, to networking, and control technology for the automation, technology is the next wave of innovation. ifm electronic is a worldwide well known sensor as well as system solutions company. The company’s vision and philosophy has influenced and shaped ifm in their moral concept and conducts. Knowing of the challenges and continuously thinking about future demands, is what ifm has looked for.

While elaborating on these core aspects, Sagrika Sanjay from FMT-INDIA interviewed MR. BIPIN JIRGE, Managing Director, IFM Electronics India Pvt. Ltd. for better understanding.

1. How long has IFM been in India? How has been its journey so far?

We have a presence here since more than 22 years. It is encouraging to see a positive trend, whereby Indian industry is becoming increasingly mindful of this, though we still have a long way to go in order to attain world standards. We find it a very interesting and challenging market.

2. Tell us a little bit about your products? What makes “IFM” different from other companies offering similar products?

ifm electronic is a worldwide well known sensor as well as system solutions company. We offer pressure-, flow-, temperature-, vibration-, speed-, proximity-, photo-sensors, rotaryencoders, power supplies, ASI systems, Remote IOs for Profinet, Ethernet IP bussystems, and controllers for mobile platformsetc. Most of our sensor solutions arehaving IO-Link built in. IO-Link is thefirst step in the direction of “Industry 4.0”.

As IO Link enables the sensors to give uslots of data from the machine/application, which was previously not available for theuser, ifm electronic also provides softwaresolutions for connecting the sensors to thehigher level IT systems as well as PLCs.

ifm electronic has wide ranging solutions. We offer properly studied application solutions from a single source – ifm; at competitive price, competent support after sales and many times ex stock deliveries.

3. It is a known fact that the Indian Food Industry is growing. Can you shed light to the way Indian companies are adapting to new technologies, automation etc?

Indian food industry is growing fast. The stringent quality norms and innovative packing requirements call for more automation. Older analogue systems are being upgraded to IO link based digital systems. This in many cases reduces overall cost of automation.

4. IFM has exposures in beverage, milk processing, sweets, meat processing and can sugar. Which according to you are revenue spinners for IFM?

Reliable processing is essential in order to obtain a high-quality end product, with quality and food safety playing a decisive role. In most cases beverages are manufactured in individual, highly-automated processes. Many innovative solutions are required to manufacture products with constantly high quality. They ensure maximum process reliability so that a high-quality product results without quality fluctuations. We have solution for the cane sugar manufacture, from delivery to the mill, to packaging and conveying.

We see a high growth coming from breweries and dairies and ifm electronic offers solutions for all areas.

5. How is “ifm” helping companies in ensuringfood safety? Or what kind of new products are being launched in the market that deals in food safety?

We have a separate category of products which are certified for food industries and carry EHEDG / 3A / FDA certifications. There are many new flows-, pressure-, temperature-, proximity-, photo sensors designed mainly for food industry.

6. What is the role of sensory in food and beverage processing?

The demand for sensors in the process industries is stimulated by production plants with higher degrees of automation, higher productivities, and better availabilities as well as plants with improved energy and resource efficiencies. Sensors are used to monitor the process parameters as well as trigger alarms.

7. Are products made in India or imported? If imported, then from which country and for any specific reasons.

IFM products are mainly imported. We have our factories in Germany, from where we do the import.

8. What is your vision for the next five years in regard to revenue as well as market share?

We look forward for growth. Our Vision for the next 5 years is to have a steady growth in double digit %.

9. Are Indian exhibitions in this sector getting better year on year? Do you find it difficult to choose as they are a number of exhibitions?

Yes the Indian exhibitors are getting better with the passing time. We see too many exhibitors for very similar markets.This is good and positive in terms of competition for doing better.

10. Please name a few Indian as well as foreign exhibitions that you participate.

We participate with Indian and foreign exhibitors both. We have IMTEX in India and Hannover fair in Germany.

11. How has GST impacted ifm?

GST has impacted us favourably and should actually make the compliance easier in long the run. Things have all calm down now.

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